1. RANKSCANNER
The ability to identify and track your website’s SEO position on Google with RankScanner allows you to stastically see how effective you are in reaching your target audience with certain keywords.
Understanding your rank and how you stack up against your competitors gives you the proper information to see what you are successfully executing as well as the ability to identify what areas you’d like to expand on more. The better equipped you are to reach your target customers, the more positive impact you will have on your search engine results and SEO efforts. RankScanner is the perfect resource to properly track and analyze your website’s SEO performance using simple and easy to use tools.
2. MOBILE FRIENDLY TEST BY GOOGLE
As we all know, mobile phones are an essential aspect of everyday life. The ability to remotely obtain and connect with information instantly is a big advantage for businesses and a disadvantage for others. A recent study has shown that in the USA, 94 percent of people with smartphones search for local information on their phones. Interestingly, 77 percent of mobile searches occur at home or at work, places where desktop computers are likely present. This means that more people are searching for your products and services on a smartphone rather than a laptop or desktop computer. As a result, your website needs to be mobile-friendly. Luckily, Google provides a resource for you to enter your URL to determine if your website is mobile-friendly. If it’s not, Google records that users are going to your site and leaving right away without any interaction (Bounce Rate) and it will negatively affect your SEO. Here are a few reasons why Google may deem your website not mobile-friendly: Slow Loading Content Content Displays Outside Mobile Parameters Technical Errors Poor User Experience Or More Don’t let the way of the world affect your SEO and ultimately, your business. Are you mobile-ready?
3. OPEN SITE EXPLORER BY MOZ
Inbound links to your website from other websites gives your website authority in Google’s virtual eyes and ultimately affects your SEO. Search engines see these as a “vote.” The more inbound links to your website is telling Google that the content on your website is worthy.
This is helpful for analyzing your link profile and determining if you have a natural or unnatural link profile. Unnatural links give you a manual or algorithmic penalty and lead to a loss of indexing or ranking. Unnatural link schemes are one of the largest causes of penalties, especially post-Penguin.
Open Site Explorer is the ideal tool to use when not only identifying inbound links, but the quality of them. Merely type in your URL in the search bar and let your results generate. You will then be able to view your scores along with a comprehensive list of inbound links that are linking with your website. Whether they are positive or negative influences, you will be able to act accordingly and make the proper steps to augment your SEO.For more details about best seo tools https://flikover.uk
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